12.12.09 M & S Merchandiser Information

I lost my memory stick with all of my work on it so had to redo everything- very annoyed :(

Once I had caught up with all of the previous work, I gathered the information needed for a Marks and Spencer's merchandiser, I started by looking at the Marks and Spencer's business web page: www.plana.marksandspencer.com
I took a lot of information off of the website and sifted through it to gain relevant and useful information.

I focused on information that revealed what the customer thought of Marks and Spencer and what the company was doing to improve/ change that.





I also researched imags of the Marks and Spencer store layout for visual merchandising.


















I created a bar chart showing Marks and Spencer's sales volume and sales value against it's competitors on Microsoft Excel.














I arranged my designs on my first board and put the M&S logo on, along with the above picture of a 70's inspired catsuit from the new M&S range by Zandra Rhodes.














I then described the range, justifying why some items were plain, whilst others bore the bolder pattern. I also explained the connection to fashions of the 1970's and described the example of Marks and Spencer's most recent throwback to the decade.

30.11.09 Creating Sample Range

I opened up the Kaledo styles sample designs and selected the ones I wanted. I then proceeded to edit them using my fabric swatch. My designs are reminiscent to the 70's but with a modern style twist. I played around with some ideas using my fabric swatch and navy blue, pale gold and pale blue/grey colours.

09.11.09 Fabric Swatches

I scanned my fabric and opened it with Photoshop to crop the image to put onto Illustrator:
Crop image in Photoshop and set to 72 resolution.
Swatch Library- loads of different (right hand side).
Create swatch-left hand side- left click and drag then select shape ( Ctrl + C = Copy).
File> Document Set up > landscape.
Window > stroke> increase (on right hand side).
(for blog- file > export > j.peg).
New page > open > swatch.
Create new swatch: Open swatches1/2 etc AND scanned swatch.
Copy and paste scanned swatch into other swatch page.
Drag scanned swatch into “swatches” box on right.
Drag new scanned swatch icon into shapes to create swatches.

Edit swatch- warp/crinkle/crystallise tool on left- interesting effect.

To organise: View > show rulers >right click on ruler and change to mm, inches or cm.
Window > align > drag over swatches and click on preffered alignment (NB: One line at a time!!!)

Create background > object > rectangle

OR.... Create another rectangle swatch
Drag to fill background
Right click and send to back

I created sample swatches just to get a good idea of how to do it.





























I then used my scanned fabric to create swatches.