Over Easter I continued to develop the text and image content for my leaflet. I also researched how Marks and Spencer lay out their reports and publications to give me ideas for mine. I didn't upload anything to the blog (limited internet access) so it will be updated now.
Marks and Spencer's corporate website provided me with an abundance of information, relevant to my role as Merchandiser at Marks and Spencer. I focused on researching Marks and Spencer's profits and commitments, with regards to its womens clothing ranges, however, I also included information on mens and childrens wear as well as Marks and Spencer's overall performance. The Marks and Spencer 'Plan A' was of particular relevance, as it included schemes involved with its clothes e.g. Wash at 30 and donating old clothes to charities.
From researching current Marks and Spencer publications, I chose to present my publication in the same clean, simple manner. The same, uncomplicated font was used throughout, which I tried to get as similar as possible to, via an online font creator.
Any images included in publications were large, clear and striking, with definite relevance to nearby text. Text tended to be in one column, off centre, to ensure the page didn't have too much writing on it. Facts and figures in varying sizes were placed around the main body of text, to avoid too much white space.
Fasion site theyenvy.us provided a useful array of images of a high quality of Marks and Spencer's current clothing ranges. To ensure my publication is similar to a true Marks and Spencer publication, I will also include non-clothing images which are still relevant.
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